No sporting event draws more viewers in the United States each year than the Super Bowl. The game, which determines the NFL champion, is the apex of the most popular US sport. The draw of the Super Bowl is not just limited to an American audience. International viewership for the Super Bowl is growing by leaps and bounds.
Super Bowl XLVI was the most watched program in US
Television history. 111.3 million Fans tuned in and watched the New York Giants
earn a 21-17 victory over the New England Patriots. That meant 33 percent of
the total US population tuned in to see the Super Bowl TV broadcast. 23 million
listeners tuned in to the radio broadcast on the Westwood Radio Networks. Another 2.1 million
viewers streamed the broadcast through designated websites like NBCSports.com and NFL.com to tune into
International broadcasts of the Super Bowl reached more than 200 countries around the globe with the help of Comcast. Those broadcasts were available in approximately 25 different languages. More than 500 journalists from outside the United States made the trip to Indianapolis to participate to conduct interviews and do stories on the Super Bowl. The influx of media on such a major scale speaks to the importance of how big of a sporting event this has become throughout the world.
Outside of the
World Cup in soccer, there are not many sporting events that can rival the
sheer hype and entertainment appeal the Super Bowl brings to the table. Part of
the draw is the appeal of seeing commercials filmed and released for the event.
Another appeal is the Super Bowl halftime show featuring some the world's most
popular bands and solo artists giving a mini-concert. The game itself offers
the biggest reason for drawing viewers because it usually pits the two best NFL teams together on the same field to decide the
American football still has a long way to go before approaching the sort of popularity sports such as soccer or basketball enjoy on a global scale. When it comes to the Super Bowl, however, there seems to be no cultural barrier. The number of sports fans looking to tune in and get a dose of American football is growing in huge numbers with each year. There is no ceiling to how popular of an event the Super Bowl could end up being when it is all said and done.